摘要
随着世界旅游业的迅猛发展,城市“旅游化”和旅游地的城市化现象日益凸现,促进了城市在规划建设方面要满足日益旺盛的旅游需求,在功能、设施等方面主动向旅游城市功能转化,同时形成旅游经济要素在空间上的集聚与发展。旅游城市作为旅游业发展的载体,其经营是我国城市发展中急待解决的重大问题,对我国的经济与社会发展有极为重要的影响。
本文首先探讨了国内外学者有关旅游城市经营研究的观点。然后进行了旅游城市经营的理论研究、模式研究、政策研究和评价研究,并在此基础上,以福建省厦门市为例进行了实证研究。本文在以下方面有明显创新:
建立了旅游城市经营的相关概念体系。重点对旅游城市、旅游城市经营理念的认知有所创新。这些概念的界定和阐释,为全面、系统、深入地研究旅游城市经营奠定了基础。
构建了旅游城市经营的理论框架。通过研究旅游城市经营的要素结构、内容体系、实施路径,剖析旅游城市经营的动力机制与经营模式,从宏微观层面对比分析目前旅游城市经营涉及的旅游政策,提出对旅游城市经营影响较大的政策措施。有助于旅游城市管理者转变视角,加深其对旅游城市经营本质的理解,为旅游城市经营实践提供了理论指导。
构建了旅游城市经营的评价指标体系,提出从旅游吸引力、旅游发展力、旅游保障力、环境支持力来评价旅游城市经营的综合表现。这种评价模型具备科学性与可操作性,可以辅助旅游城市管理者有效评价旅游城市经营的运行状况,为旅游城市经营的管理科学决策提供了有力工具。在实证研究中,以福建省旅游城市经营为案例,对旅游城市经营评价指标体系进行了检验,通过对该城市实际数据情况进行研究,可验证该评价指标体系有效、可靠,并对旅游城市经营提出了有益的建议措施。
With the rapid development of world tourism, the phenomena of cities“tourlized”and urbanization of tour destination are becoming more and more prominent. All these promote the function and facilities of cities more cater for a tourist urban in the course of urban plan and construction, which meet the requirement of tourism and meanwhile form the convergence and development of tourist economic elements. As the carrier of tourist development, tourist urban management is the key problem to be solved in the urban development of our country, and it would bring significant influence to the development of economy and society of our country.
This article first explores the viewpoints concerning the study of tourist urban management. Then it investigates the theories, modes, policies and evaluation systems of tourist urban management. On the basis of the study, the author raises Xiamen as an example to perform demonstration research. The followings are the innovations of this article.
First, this article establishes concept system concerning tourist urban management. The key point is the innovation of cognition to the concept of tourist urban and tourist urban management. The cognition and illustration of the concepts founds the basis of the deep exploration into tourist urban management.
Second, this article constructs the theoretical framework of tourist urban management. Through the study into the frame of elements, content system, implementing route, the author analyses the tourism policy in the course of tourism urban management, puts forward influential solutions of policy to tourist urban management, which will help the tourist urban managers change their visual angle, therefore further their understanding of the nature of tourist urban management, and provide the tourist urban management practice with theoretical guidance.
Last but not the least, this article establishes the evaluation index system of tourist urban management, puts forward the view of evaluating the comprehensive representation of tourist urban management from the aspects of tourism attraction, tourism expansibility and tour indemnificatory. This mode of evaluation is scientific and feasible, which can assist the tourism urban manager evaluate the circulation status of the management, thus provide powerful tools for the scientific management and decision-making. In the demonstration research, the author raises the tourist urban management in Fujian Province as example, tests the evaluation index system of tourist urban management. Through the research into the practical data of the urban, the article proves the feasibility and reliability of the evaluation index system, and puts forward beneficial suggestions and solutions to tourist urban management.
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