健康意识对规模养殖户亲环境行为的影响——基于生猪环保饲料支付意愿的视角
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摘要
为探究健康意识对规模养殖户以使用环保饲料为代表的亲环境行为的作用,以湖北省402个生猪规模养殖户为研究对象,应用Heckman两阶段模型,探讨健康意识对不同群体规模养殖户的影响差异。研究结果表明,大多数规模养殖户(78.97%)愿意为环保饲料付费,且平均意愿支付水平为每头生猪饲料成本的6.69%(46.80元·头~(-1))。健康意识中的健康关注程度对生猪规模养殖户环保饲料支付意愿具有正向促进作用,健康变化感知对其意愿支付水平的影响正向显著。通过主成分分析,健康意识整体上直接对规模养殖户环保饲料的支付意愿与意愿支付水平产生正向影响。而差异性分析也表明,在环保饲料支付意愿决策上,健康意识不同的规模养殖户群体间有明显差异。
In order to explore the effect of health consciousness on the pro-environmental behavior willingness of large-scale pig farmers represented by environmentally friendly feed, 402 pig farmers in Hubei Province were selected as the research objects, and the Heckman two-stage model was used for empirical analysis, and the impact of health consciousness on different groups of large-scale pig farmers was discussed. The results showed that most scale farmers(78.97%) were willing to use environmental protection feed, and the average willingness to pay(WTP) was 6.69%(46.80 yuan each) of feed cost per pig. The level of health concern in health consciousness had a positive effect on scale breeding farmers to choose environmental protection feed, and the perception of health change had a positive effect on WTP of environmental protection feed. Through principal component analysis, it can be concluded that health consciousness had a direct and positive impact on the use and WTP for environmental protection feed on the whole. The difference analysis showed that there were significant differences among different groups of farmers with different health consciousness in the decision-making of willingness to pay for environmental protection feed. In view of this, this paper put forward some suggestions: government departments should strengthen environmental protection propaganda and promote the cultivation of health consciousness and environmental protection habits of large-scale farmers by various means; the characteristics of farmers as "rational economic man" should also be taken into account, and the adoption of environmental protection feed should become the norm of livestock industry by establishing and improving the corresponding reward and punishment system.
In order to explore the effect of health consciousness on the pro-environmental behavior willingness of large-scale pig farmers represented by environmentally friendly feed, 402 pig farmers in Hubei Province were selected as the research objects, and the Heckman two-stage model was used for empirical analysis, and the impact of health consciousness on different groups of large-scale pig farmers was discussed. The results showed that most scale farmers(78.97%) were willing to use environmental protection feed, and the average willingness to pay(WTP) was 6.69%(46.80 yuan each) of feed cost per pig. The level of health concern in health consciousness had a positive effect on scale breeding farmers to choose environmental protection feed, and the perception of health change had a positive effect on WTP of environmental protection feed. Through principal component analysis, it can be concluded that health consciousness had a direct and positive impact on the use and WTP for environmental protection feed on the whole. The difference analysis showed that there were significant differences among different groups of farmers with different health consciousness in the decision-making of willingness to pay for environmental protection feed. In view of this, this paper put forward some suggestions: government departments should strengthen environmental protection propaganda and promote the cultivation of health consciousness and environmental protection habits of large-scale farmers by various means; the characteristics of farmers as "rational economic man" should also be taken into account, and the adoption of environmental protection feed should become the norm of livestock industry by establishing and improving the corresponding reward and punishment system.
引文
[1] 张园园,吴强,孙世民.生猪养殖规模化程度的影响因素及其空间效应:基于13个生猪养殖优势省份的研究[J].中国农村经济,2019(1):62-78.ZHANG Y Y,WU Q,SUN S M.The determinants of hog scale production and its spatial correlation:an analysis based on data from 13 main Provinces of hog production in China[J].Chinese Rural Economy,2019(1):62-78.(in Chinese with English abstract)
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[3] 张晓华,王芳,郑晓书,等.四川省畜禽粪便排放时空分布及污染防控[J].长江流域资源与环境,2018,27(2):433-442.ZHANG X H,WANG F,ZHENG X S,et al.Temporal and spatial distributions and pollution prevention of livestock mannure in Sichuan[J].Resources and Environment in the Yangtze Basin,2018,27(2):433-442.(in Chinese with English abstract)
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[6] 于超,张园园,孙世民.基于全过程的规模养猪场户清洁生产认知与行为分析:以山东省509家规模养猪场户的调查为例[J].农村经济,2018(9):62-69.YU C,ZHANG Y Y,SUN S M.Cognition and behavior analysis of cleaner production of scale pig farmers based on the whole process:a survey of 509 scale pig farmers in Shandong Province as an example[J].Rural Economy,2018(9):62-69.(in Chinese)
[7] 刘雪芬,杨志海,王雅鹏.畜禽养殖户生态认知及行为决策研究:基于山东、安徽等6省养殖户的实地调研[J].中国人口·资源与环境,2013,23(10):169-176.LIU X F,YANG Z H,WANG Y P.Ecological cognition and behavior decision of poultry farmers:based on field research of farmers in six provinces such as Shandong and Anhui[J].China Population,Resources and Environment,2013,23(10):169-176.(in Chinese with English abstract)
[8] 王克俭,张岳恒.规模化生猪养殖污染防控的价值分析:基于支付意愿的视角[J].农村经济,2016(2):101-107.WANG K J,ZHANG Y H.Value analysis of pollution prevention and control in large-scale pig farming from the perspective of willingness to pay[J].Rural Economy,2016(2):101-107.(in Chinese)
[9] 孔凡斌,张维平,潘丹.农户畜禽养殖污染无害化处理意愿与行为一致性分析:以5省754户生猪养殖户为例[J].现代经济探讨,2018(4):125-132.KONG F B,ZHANG W P,PAN D.The consistency of farmer’s willingness and behavior for harmless disposal of livestock pollution:a survey of 754 pig farmers in five Provinces[J].Modern Economic Research,2018(4):125-132.(in Chinese)
[10] 姚文捷.生猪养殖排污权交易机制研究:理论、实证与政策[J].农业经济问题,2017,38(10):92-98.YAO W J.A study on the emissions trading mechanism in pig-breeding pollution control[J].Issues in Agricultural Economy,2017,38(10):92-98.(in Chinese)
[11] BRUGGER D,WINDISCH W M.Environmental responsibilities of livestock feeding using trace mineral supplements[J].Animal Nutrition,2015,1(3):113-118.
[12] 张乃锋,单瑛琦,郝东晋,等.环保饲料对育肥猪生长性能及粪便氮磷排放的影响[J].饲料研究,2015(14):1-3.ZHANG N F,SHAN Y Q,HAO D J,et al.Effects of environmental protection feed on growth performance and nitrogen and phosphorus emissions from feces of fattening pigs[J].Feed Research,2015(14):1-3.(in Chinese)
[13] BECKER M H,MAIMAN L A,KIRSCHT J P,et al.The health belief model and prediction of dietary compliance:a field experiment[J].Journal of Health and Social Behavior,1977,18(4):348-366.
[14] 刘宁宁,孙玉环.居民感知视角下环境污染对健康的影响:基于安徽省城乡居民问卷调查数据[J].调研世界,2018(1):35-42.LIU N N,SUN Y H.The impact of environmental pollution on health from the perspective of residents’perception:based on questionnaire data of urban and rural residents in Anhui Province[J].The World of Survey and Research,2018(1):35-42.(in Chinese)
[15] GOULD S J.Health consciousness and health behavior:the application of a new health consciousness scale[J].American Journal of Preventive Medicine,1990,6(4):228-237.
[16] CONNELL C,LANDRY A,MOHN R,et al.Relationship between self-rated health and 10-year coronary heart disease risk among African Americans participating in a life-style intervention:HUB city steps[J].The FASEB Journal,2013,27.
[17] ZHANG Y F,TZORTZOPOULOS P,KAGIOGLOU M.Healing built-environment effects on health outcomes:environment-occupant-health framework[J].Building Research & Information,2019,47(6):747-766.
[18] CHEN Y Y,EBENSTEIN A,GREENSTONE M,et al.Evidence on the impact of sustained exposure to air pollution on life expectancy from china’s Huai river policy[J].SSRN Electronic Journal,2013,110(32):12936-12941.
[19] PALANK C L.Determinants of health-promotive behavior.A review of current research[J].The Nursing clinics of North America,1991,26(4):815-832.
[20] 陈晓红,徐戈,冯项楠,等.公众对于“两型社会”建设的态度—意愿—行为分析[J].管理世界,2016(12):90-101.CHEN X H,XU G,FENG X N,et al.Public attitude-will-behavior analysis of “two-oriented society” construction[J].Management World,2016(12):90-101.(in Chinese)
[21] 左永彦,冯兰刚.中国规模生猪养殖全要素生产率的时空分异及收敛性:基于环境约束的视角[J].经济地理,2017,37(7):166-174.ZUO Y Y,FENG L G.The total factor productivity’s spatial-temporal variation and its convergence of scale pig breeding in China:under the view of environmental constraints[J].Economic Geography,2017,37(7):166-174.(in Chinese with English abstract)
[22] 王跃生.三代直系家庭最新变动分析:以2010年中国人口普查数据为基础[J].人口研究,2014,38(1):51-62.WANG Y S.Changing lineal families with three generations:an analysis of the 2010 census data[J].Population Research,2014,38(1):51-62.(in Chinese with English abstract)
[23] 王善高,田旭.农村劳动力老龄化对农业生产的影响研究:基于耕地地形的实证分析[J].农业技术经济,2018(4):15-26.WANG S G,TIAN X.The influence of rural labor force aging on agricultural production:an empirical analysis of cultivated land terrain[J].Journal of Agrotechnical Economics,2018(4):15-26.(in Chinese with English abstract)
[24] 田旭,钞贺森,王善高.我国生猪与饲料市场价格传导的非对称效应研究:破解猪肉价格快涨慢跌与只涨不跌现象[J].价格理论与实践,2016(11):102-105.TIAN X,CHAO| H S,WANG S G.Study on asymmetric effect of price transmission in pig and feed market in China:crack the phenomenon of hog price rise fast and slow down or only rise[J].Price Theory & Practice,2016(11):102-105.(in Chinese with English abstract)
[25] LAUNAY F.7 million deaths annually linked to air pollution.[J].Central European Journal of Public Health,2014,22(1):53.
[26] HWANG J.Organic food as self-presentation:the role of psychological motivation in older consumers’ purchase intention of organic food[J].Journal of Retailing and Consumer Services,2016,28:281-287.
[27] 师硕,黄森慰,郑逸芳.环境认知、政府满意度与女性环境友好行为[J].西北人口,2017,38(6):44-50.SHI S,HUANG S W,ZHENG Y F.Environmental awareness,the government satisfaction with female environmental friendly behavior[J].Northwest Population Journal,2017,38(6):44-50.(in Chinese with English abstract)
[28] KASSIE M,JALETA M,SHIFERAW B,et al.Adoption of interrelated sustainable agricultural practices in smallholder systems:evidence from rural Tanzania[J].Technological Forecasting and Social Change,2013,80(3):525-540.
[29] BURTON R J F.The influence of farmer demographic characteristics on environmental behaviour:a review[J].Journal of Environmental Management,2014,135:19-26.
[30] 吴林海,刘平平,裘光倩,等.基于饲料成本与或有损失比较视角的生猪养殖户饲料选择购买行为研究[J].中国人口·资源与环境,2019,29(2):106-113.WU L H,LIU P P,QIU G Q,et al.Study on pig Farmers’ feed choice and purchase behavior from the comparative perspective of feed cost and loss contingency[J].China Population,Resources and Environment,2019,29(2):106-113.(in Chinese with English abstract)
[2] 王晓君,吴敬学,蒋和平.中国农村生态环境质量动态评价及未来发展趋势预测[J].自然资源学报,2017,32(5):864-876.WANG X J,WU J X,JIANG H P.Dynamic assessment and trend prediction of rural eco-environmental quality in China[J].Journal of Natural Resources,2017,32(5):864-876.(in Chinese with English abstract)
[3] 张晓华,王芳,郑晓书,等.四川省畜禽粪便排放时空分布及污染防控[J].长江流域资源与环境,2018,27(2):433-442.ZHANG X H,WANG F,ZHENG X S,et al.Temporal and spatial distributions and pollution prevention of livestock mannure in Sichuan[J].Resources and Environment in the Yangtze Basin,2018,27(2):433-442.(in Chinese with English abstract)
[4] 黄美玲,夏颖,范先鹏,等.湖北省畜禽养殖污染现状及总量控制[J].长江流域资源与环境,2017,26(2):209-219.HUANG M L,XIA Y,FAN X P,et al.Pollution status and total amount control of livestock and poultry breeding in Hubei Province[J].Resources and Environment in the Yangtze Basin,2017,26(2):209-219.(in Chinese with English abstract)
[5] 饶静,张燕琴.从规模到类型:生猪养殖污染治理和资源化利用研究:以河北LP县为例[J].农业经济问题,2018,39(4):121-130.RAO J,ZHANG Y Q.An analysis of pollution control and utilization of manure of pig raising farms of different scales and types in China:take LP County of Hebei Province as an example[J].Issues in Agricultural Economy,2018,39(4):121-130.(in Chinese with English abstract)
[6] 于超,张园园,孙世民.基于全过程的规模养猪场户清洁生产认知与行为分析:以山东省509家规模养猪场户的调查为例[J].农村经济,2018(9):62-69.YU C,ZHANG Y Y,SUN S M.Cognition and behavior analysis of cleaner production of scale pig farmers based on the whole process:a survey of 509 scale pig farmers in Shandong Province as an example[J].Rural Economy,2018(9):62-69.(in Chinese)
[7] 刘雪芬,杨志海,王雅鹏.畜禽养殖户生态认知及行为决策研究:基于山东、安徽等6省养殖户的实地调研[J].中国人口·资源与环境,2013,23(10):169-176.LIU X F,YANG Z H,WANG Y P.Ecological cognition and behavior decision of poultry farmers:based on field research of farmers in six provinces such as Shandong and Anhui[J].China Population,Resources and Environment,2013,23(10):169-176.(in Chinese with English abstract)
[8] 王克俭,张岳恒.规模化生猪养殖污染防控的价值分析:基于支付意愿的视角[J].农村经济,2016(2):101-107.WANG K J,ZHANG Y H.Value analysis of pollution prevention and control in large-scale pig farming from the perspective of willingness to pay[J].Rural Economy,2016(2):101-107.(in Chinese)
[9] 孔凡斌,张维平,潘丹.农户畜禽养殖污染无害化处理意愿与行为一致性分析:以5省754户生猪养殖户为例[J].现代经济探讨,2018(4):125-132.KONG F B,ZHANG W P,PAN D.The consistency of farmer’s willingness and behavior for harmless disposal of livestock pollution:a survey of 754 pig farmers in five Provinces[J].Modern Economic Research,2018(4):125-132.(in Chinese)
[10] 姚文捷.生猪养殖排污权交易机制研究:理论、实证与政策[J].农业经济问题,2017,38(10):92-98.YAO W J.A study on the emissions trading mechanism in pig-breeding pollution control[J].Issues in Agricultural Economy,2017,38(10):92-98.(in Chinese)
[11] BRUGGER D,WINDISCH W M.Environmental responsibilities of livestock feeding using trace mineral supplements[J].Animal Nutrition,2015,1(3):113-118.
[12] 张乃锋,单瑛琦,郝东晋,等.环保饲料对育肥猪生长性能及粪便氮磷排放的影响[J].饲料研究,2015(14):1-3.ZHANG N F,SHAN Y Q,HAO D J,et al.Effects of environmental protection feed on growth performance and nitrogen and phosphorus emissions from feces of fattening pigs[J].Feed Research,2015(14):1-3.(in Chinese)
[13] BECKER M H,MAIMAN L A,KIRSCHT J P,et al.The health belief model and prediction of dietary compliance:a field experiment[J].Journal of Health and Social Behavior,1977,18(4):348-366.
[14] 刘宁宁,孙玉环.居民感知视角下环境污染对健康的影响:基于安徽省城乡居民问卷调查数据[J].调研世界,2018(1):35-42.LIU N N,SUN Y H.The impact of environmental pollution on health from the perspective of residents’perception:based on questionnaire data of urban and rural residents in Anhui Province[J].The World of Survey and Research,2018(1):35-42.(in Chinese)
[15] GOULD S J.Health consciousness and health behavior:the application of a new health consciousness scale[J].American Journal of Preventive Medicine,1990,6(4):228-237.
[16] CONNELL C,LANDRY A,MOHN R,et al.Relationship between self-rated health and 10-year coronary heart disease risk among African Americans participating in a life-style intervention:HUB city steps[J].The FASEB Journal,2013,27.
[17] ZHANG Y F,TZORTZOPOULOS P,KAGIOGLOU M.Healing built-environment effects on health outcomes:environment-occupant-health framework[J].Building Research & Information,2019,47(6):747-766.
[18] CHEN Y Y,EBENSTEIN A,GREENSTONE M,et al.Evidence on the impact of sustained exposure to air pollution on life expectancy from china’s Huai river policy[J].SSRN Electronic Journal,2013,110(32):12936-12941.
[19] PALANK C L.Determinants of health-promotive behavior.A review of current research[J].The Nursing clinics of North America,1991,26(4):815-832.
[20] 陈晓红,徐戈,冯项楠,等.公众对于“两型社会”建设的态度—意愿—行为分析[J].管理世界,2016(12):90-101.CHEN X H,XU G,FENG X N,et al.Public attitude-will-behavior analysis of “two-oriented society” construction[J].Management World,2016(12):90-101.(in Chinese)
[21] 左永彦,冯兰刚.中国规模生猪养殖全要素生产率的时空分异及收敛性:基于环境约束的视角[J].经济地理,2017,37(7):166-174.ZUO Y Y,FENG L G.The total factor productivity’s spatial-temporal variation and its convergence of scale pig breeding in China:under the view of environmental constraints[J].Economic Geography,2017,37(7):166-174.(in Chinese with English abstract)
[22] 王跃生.三代直系家庭最新变动分析:以2010年中国人口普查数据为基础[J].人口研究,2014,38(1):51-62.WANG Y S.Changing lineal families with three generations:an analysis of the 2010 census data[J].Population Research,2014,38(1):51-62.(in Chinese with English abstract)
[23] 王善高,田旭.农村劳动力老龄化对农业生产的影响研究:基于耕地地形的实证分析[J].农业技术经济,2018(4):15-26.WANG S G,TIAN X.The influence of rural labor force aging on agricultural production:an empirical analysis of cultivated land terrain[J].Journal of Agrotechnical Economics,2018(4):15-26.(in Chinese with English abstract)
[24] 田旭,钞贺森,王善高.我国生猪与饲料市场价格传导的非对称效应研究:破解猪肉价格快涨慢跌与只涨不跌现象[J].价格理论与实践,2016(11):102-105.TIAN X,CHAO| H S,WANG S G.Study on asymmetric effect of price transmission in pig and feed market in China:crack the phenomenon of hog price rise fast and slow down or only rise[J].Price Theory & Practice,2016(11):102-105.(in Chinese with English abstract)
[25] LAUNAY F.7 million deaths annually linked to air pollution.[J].Central European Journal of Public Health,2014,22(1):53.
[26] HWANG J.Organic food as self-presentation:the role of psychological motivation in older consumers’ purchase intention of organic food[J].Journal of Retailing and Consumer Services,2016,28:281-287.
[27] 师硕,黄森慰,郑逸芳.环境认知、政府满意度与女性环境友好行为[J].西北人口,2017,38(6):44-50.SHI S,HUANG S W,ZHENG Y F.Environmental awareness,the government satisfaction with female environmental friendly behavior[J].Northwest Population Journal,2017,38(6):44-50.(in Chinese with English abstract)
[28] KASSIE M,JALETA M,SHIFERAW B,et al.Adoption of interrelated sustainable agricultural practices in smallholder systems:evidence from rural Tanzania[J].Technological Forecasting and Social Change,2013,80(3):525-540.
[29] BURTON R J F.The influence of farmer demographic characteristics on environmental behaviour:a review[J].Journal of Environmental Management,2014,135:19-26.
[30] 吴林海,刘平平,裘光倩,等.基于饲料成本与或有损失比较视角的生猪养殖户饲料选择购买行为研究[J].中国人口·资源与环境,2019,29(2):106-113.WU L H,LIU P P,QIU G Q,et al.Study on pig Farmers’ feed choice and purchase behavior from the comparative perspective of feed cost and loss contingency[J].China Population,Resources and Environment,2019,29(2):106-113.(in Chinese with English abstract)