食品安全规制中消费者信息分享行为探析——基于复杂社会网络的视角

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英文篇名：Information Sharing Behaviors of Customers in the Food Safety Regulation:In the Perspective of Complex Social Network 作者：齐文浩 ; 李佳俊 英文作者：QI Wen-hao;LI Jia-jun; 关键词：食品安全 ; 食品安全规制 ; 消费者行为 ; 复杂社会网络 英文关键词：food safety;;food safety regulation;;customer behavior;;complex network 中文刊名：吉林大学社会科学学报 英文刊名：Jilin University Journal Social Sciences Edition 机构：吉林农业大学经济管理学院;吉林农业大学农林经济管理博士后科研流动站; 出版日期：2019-11-05 出版单位：吉林大学社会科学学报 年：2019 期：06 基金：吉林省社会科学基金项目(2019C14);; 吉林省科技厅软科学项目(20190187) 语种：中文; 页：142-150+224 页数：10 CN：22-1063/C ISSN：0257-2834 分类号：F203;F713.55

摘要

食品安全已经成为全社会广泛关注的问题。突破政府单一主体规制的观点,采用多元共治的观点,基于复杂社会网络的视角对食品安全规制中消费者的信息分享行为研究的结果表明,消费者网络中不同均衡的存在对消费者的食品质量信息分享效用具有不同的影响;网络次数可以对消费者的食品质量信息分享效用产生影响,并根据网络结构及均衡状况的不同表现出相应的特征。消费者网络中消费者连接位置选择会影响社会总效用,在两个星型的消费者网络中,当一个核心消费者与另一个核心消费者邻居连接时,社会总效用会增加,规制有效性提高;当一个核心消费者与另一个核心消费者连接时,社会总效用表现为倒U型的变化趋势,规制有效性也表现为倒U型的变化趋势。因此,研究食品安全规制中消费者的信息分享行为对食品安全问题的解决以及规制有效性的提高具有重要意义。
        Food safety has become a big concern of the whole society.By applying the theory of multi governance instead of the single government regulation,this paper studies the information sharing behaviors of customers from the perspective of complex social network.Results indicate that different equilibrium in the customer network have different impact on the sharing utility of the customer's food quality information.The network times is likely to influence the sharing utility of the customer's food quality information,and shows different characters in accordance with the network structures and equilibrium conditions.The customer' s connection position in the customer network may affect the total social utility.In two star-shaped customer networks,when a core customer is connected to the neighbor of another core customer,the total social utility will increase and the effectiveness of regulation will improve.When a core customer is connected to another core customer,the total social network shows an inverted U-shaped trend,and the effectiveness of regulation also displays an inverted U-shaped trend.It can be seen that the Information sharing behaviors of customers in the food safety regulation have important implications for the solution to food safety problem and the improvement of regulation's efficiency.

引文

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