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中国地质文献-英文(15)	SpringerLink电子期刊(2619)	GSW全文库(88)
Wiley电子期刊(58)	ProQuest学位论文(41)	Elsevier电子期刊(13999)
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在“Elsevier电子期刊”中，命中：13,999条，耗时：0.014994 秒

在所有数据库中总计命中：17,597条

1.The missing link in building customer brand identification: The role of brand attractiveness

作者：Kevin Kam Fung Soasup> ; sup>kevinso@hrsm.sc.edusup>Author Vitae ; Ceridwyn Kingbsup>Author Vitae ; Simon Hudsonasup>Author Vitae ; Fang Mengasup>Author Vitae

关键词：Customer brand identification ; Brand identity ; Brand attractiveness ; Brand prestige ; Brand distinctiveness ; Brand social benefits ; Brand management ; Airline

刊名：Tourism Management

出版年：2017

2.The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty

作者：Jialing Lin jialinglin@swin.edu.ausup> ; Antonio Lobo ; sup>alobo@swin.edu.ausup> ; Civilai Leckie cleckie@swin.edu.ausup>

关键词：Green brand ; Green perceived value ; Green benefits ; Green transparency ; Self-brand connection ; Brand loyalty

刊名：Journal of Retailing and Consumer Services

出版年：2017

3.An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials

作者：Davit Davtyan ; Ph.D. Candidate ; sup>ddavtyan@utexas.edu" class="auth_mail" title="E-mail the corresponding authorsup> ; Isabella Cunningham ; Ph.D. isabella.cunningham@austin.utexas.edu" class="auth_mail" title="E-mail the corresponding authorsup>

关键词：Brand placement ; Advertising ; 30-second commercial ; Brand attitude ; Purchase intention ; Attitude toward advertising

刊名：Journal of Business Research

出版年：2017

4.Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors

作者：Sebastian Zenkerasup> ; sup>zenker@placebrand.eusup>Author Vitae ; Erik Braunbsup> ; sup>braun@ese.eur.nlsup>Author Vitae ; Sibylle Petersencsup> ; sup>sibylle.petersen@psy.kuleuven.besup>Author Vitae

关键词：Destination branding ; Place branding ; Brand complexity ; Multiple stakeholders ; Place identification ; Social identity theory

刊名：Tourism Management

出版年：2017

5.Working consumers: Co-creation of brand identity, consumer identity and brand community identity

作者：Iain Blackasup> ; sup>I.R.Black@HW.ac.uk" class="auth_mail" title="E-mail the corresponding authorsup> ; Cleopatra Veloutsoubsup> ; sup>Cleoptra.Veloutsou@glasgow.ac.uk" class="auth_mail" title="E-mail the corresponding authorsup>

关键词：Brand co-creation ; Brand identity ; Consumer identity ; Brand community identity ; Working consumers ; Political marketing

刊名：Journal of Business Research

出版年：2017

6.Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name

作者：Natalia Rubio natalia.rubio@uam.essup> ; Nieves Villase&ntilde ; or ; sup>nieves.villasenor@uam.essup> ; Mar&iacute ; a Jes&uacute ; s Yagü ; e maria.yague@uam.essup>

关键词：Store brand name ; Loyalty to the store brand ; Loyalty to the retailer ; Trust in the retailer ; Moderating effect

刊名：Journal of Retailing and Consumer Services

出版年：2017

7.Consumers’ relationships with brands and brand communities - The multifaceted roles of identification and satisfaction

作者：Bastian Poppasup> ; sup>b.popp@leedsbeckett.ac.uksup> ; Herbert Woratschekbsup> ; sup>dlm@uni-bayreuth.desup>

关键词：Consumer-brand identification ; Customer satisfaction ; Brand communities ; Customer loyalty ; Word-of-mouth communication

刊名：Journal of Retailing and Consumer Services

出版年：2017

8.Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention

作者：Joe Phuaasup> ; sup>joephua@uga.edu" class="auth_mail" title="E-mail the corresponding authorsup> ; Seunga Venus Jinbsup> ; sup>venus@sejong.ac.kr" class="auth_mail" title="E-mail the corresponding authorsup> ; Jihoon (Jay) Kimasup> ; sup>jaykim82@uga.edu" class="auth_mail" title="E-mail the corresponding authorsup>

关键词：Social media ; Social networking sites (SNSs) ; Uses and gratifications theory (UGT) ; Brand community ; Brand relationships ; Social comparison ; Tie strength ; Network homophily

刊名：Telematics and Informatics

出版年：2017

9.The effect of embarrassment on preferences for brand conspicuousness: The roles of self-esteem and self-brand connection

作者：Xiaobing Songasup> ; sup>songxb@dlut.edu.cnsup> ; Feifei Huangbsup> ; sup>feifeihuang@baf.cuhk.edu.hksup> ; Xiuping Licsup> ; sup>bizlx@nus.edu.sgsup>

关键词：Embarrassment ; Branded products ; Self-esteem ; Self-brand connection

刊名：Journal of Consumer Psychology

出版年：2017

10.Flagship stores for FMCG national brands: Do they improve brand cognitions and create favorable consumer reactions?

作者：Tim Nierobisch ; sup>tnierob@uni-goettingen.desup> ; Waldemar Toporowski wtoporo@uni-goettingen.desup> ; Till Dannewald tdannew@uni-goettingen.desup> ; Steffen Jahn sjahn2@uni-goettingen.desup>

关键词：Flagship store ; Brand experience ; Consumer reactions ; Fast-moving consumer goods

刊名：Journal of Retailing and Consumer Services

出版年：2017

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